Category Management Russian Blog

The Future of Category Management. Translated to Russian

Posted by Sue Nicholls, CPSA Founder & President CMKG

30.06.2016 14:56:46

Будущее Категорийного Менеджмента: грядут большие перемены.

Translated by Maxim Morozov

Все меняется. Рынки консолидируются. Глобальные ритейлеры становится по-настоящему глобальными. Аптеки начинают продавать свежие продукты. Продуктовые сети и магазины у дома продают «ресторанные» готовые блюда. Розничные сети и Поставщики/Производители товаров уходят в онлайн…


Какое будущее уготовано Категорийному менеджменту? Что поменяется в базом подходе?

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Topics: Category Management (CatMan), Certification

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About this blog


Sue Nicholls, CPSA
Founder & President
Category Management Knowledge Group

Category Management is my passion.

Since beginning with P&G in the late 1980s, I have dedicated my work life to building and sharing this passion with others through active involvement in the industry, including long-term business relationships with large Retailer and Vendor executives, development and influence on Category Management Association certification standards and curriculum, thought leadership publishing and presentations at CSP News’ Convenience University, CMA’s Annual Conference and LinkedIn, and as a member of DePaul University’s Center for Sales Leadership Advisory Board.

Through this blog and other channels, I share this expertise and believe that an open and ongoing conversation can improve any team’s capacity to implement business strategies that achieve their strategic priorities.



Business Development Partner, Russia

Maxim Morozov is a well known expert in Category Management in Central & Eastern Europe, focusing on the region of RCIS. Career background includes retail industry, marketing and consulting (Nielsen), Merchandising software (IBM). Maxim has 9+ years in sales experience of large-scale consulting and software implementation projects to leading Retailers in Russia, CIS and Eastern Europe (Leroy Merlin, Auchan, Metro, X5 Retail, Magnit etc), delivered number of corporate and industrial workshops in Category Management in Russia, Baltics, Poland, Ukraine, Kazakhstan, Armenia.

Maxim's expertise includes the following skills and knowledge: category management, space management, assortment management, Lifecycle pricing, promo management, markdown optimization, Store clustering, Replenishment, Shopper marketing, Retail management, omni-channel, e-commerce, sales, forecasting.

Contact Maxim directly at


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