---
title: % of Stores Carrying vs Weighted Distribution Measure Complimentary Download
description: "Measuring product distribution is critical for category management, sales, and marketing professionals. Download this tactical analysis example for product distribution, which explains the difference in the \"% of stores carrying\" vs the \"weighted distribution\" measure and how to interpret them."
image: https://info.cmkg.org/hubfs/complimentary-catman-resource-1.jpg
---

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#### Complimentary Training Download

# Percent of Stores Carrying vs Weighted Distribution

## Learn the difference between these two important product distribution measures.

Measuring product distribution is critical for category management, sales, and marketing professionals because it relates to innovation and product assortment. Download this tactical analysis example for product distribution, which explains the difference in these two important measures and how to interpret them.

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