Moving to a collaborative relationship requires added value and time. As these two things evolve, a mutual trust in the relationship is built, and a collaborative relationship can develop.
The first step to move to a more collaborative approach with your retailers is to define your current situation. There are different relationships that you will have with different retailers based on their size/importance, the level of trust/honesty, sharing of strategies, and the relationship between the two organizations. Download our “Collaborative Continuum” model to help you to define the current situation and consider where you would like to be with your key Retail or Vendor business partners in the future.
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