Moving to a collaborative relationship requires added value and time. As these two things evolve, a mutual trust in the relationship is built, and a collaborative relationship can develop.
The first step in moving to a more collaborative approach with your retailers is to define your current situation. You'll have different relationships with different retailers based on their size/importance, the level of trust/honesty, sharing of strategies, and the relationship between your organizations. Download our “Collaborative Continuum” model to help you define your current situation and consider where you would like to be with your key Retail or Vendor business partners in the future.
Simply fill out the form on the right to receive your complimentary download. Your information will not be shared with or sold to any other companies and we will respect your privacy.
